Ocean 24 SE Client: O.R.G. Packaging and the National Hockey League (NHL) announced a multi-year partnership in which O.R.G. Packaging will become a founding partner of the NHL® in China, and presenting sponsor of the first-ever preseason games played in China. The 2017 NHL China Games™ presented by O.R.G. Packaging preseason games between the Los Angeles Kings and Vancouver Canucks will be played on Sept. 21 at Mercedes-Benz Arena in Shanghai and on Sept. 23 at Huaxi LIVE Wukesong’s Le Sports Center in Beijing.
As part of the new deal, Ocean 24 SE's client O.R.G. Packaging, a metal packaging product manufacturer based in Beijing, will activate at the 2017 NHL China Games™ presented by O.R.G. Packaging as well as at League events in North America, and will help build and grow the sport of hockey at all levels in China. The partnership is an important piece of the NHL’s long-term commitment in China, and marks the League’s first sponsorship deal in China.
"O.R.G. Packaging is a partner who shares our passion, vision and commitment to growing the game of hockey at all levels in China,” said Keith Wachtel, NHL Executive Vice President and Chief Revenue Officer. “We’re honored to welcome Chairman Zhou Yunjie and O.R.G. Packaging to the NHL family, and look forward to working together to expose the game to as many people as possible in China. O.R.G. Packaging will be instrumental in delivering a variety of year-round initiatives that will positively impact Chinese players and fans on a global scale.”
“Partnership with the NHL will not only give O.R.G. the opportunity to introduce the world’s best hockey league to more young players in China, but also a platform for sports and culture exchanges between the two countries, which will in turn contribute to the Chinese ice hockey talent pool” O.R.G. Packaging Chairman Zhou Yunjie said.
In addition to activating in China, O.R.G. Packaging will receive prominent in-arena branding and camera-visible dasherboards with the NHL’s North American events and during the Stanley Cup Playoffs, which will be visible to Chinese viewers during NHL game broadcasts on CCTV and Tencent in China.
The new deal will also enable O.R.G. Packaging to build upon its existing Club sponsorships with the Boston Bruins, Los Angeles Kings and Washington Capitals. As part of these partnerships, O.R.G. Packaging has been working with the respective teams to grow the game of hockey in China. Initiatives have included special themed in-arena Chinese cultural nights to celebrate Chinese New Year, and exchange programs with NHL players, executives and staff visiting China in the off-season to host youth hockey camps, clinics and workshops. The NHL Clubs have also hosted youth hockey players from the Beijing Hockey Association, who participated in clinics and games with local minor hockey league teams.
More information on the 2017 NHL China Games™ presented by O.R.G. Packaging will be released at a later date, including ticketing and broadcast information.
NHL 和奥瑞金包装宣布确立里程碑式多年合作伙伴关系
奥瑞金包装成为NHL中国赛创始合伙人
北京时间 2017年4月，美国海洋贰拾肆体育娱乐客户奥瑞金包装股份有限公司（奥瑞金）和北美冰球职业联赛（NHL）宣布确立多年合作伙伴关系，奥瑞金将作为NHL中国赛创始合作伙伴并特约赞助未来五年在中国举办的NHL季前赛。2017年由奥瑞金特约赞助的NHL中国赛将上演洛杉矶国王和温哥华加人队之间的两场角逐，分别于9月21日在上海梅赛德斯奔驰中心，以及9月23日于北京华熙LIVE五棵松乐视体育中心举行。
作为新协议的一部分，美国海洋贰拾肆体育娱乐客户奥瑞金，一家总部位于北京的金属包装制造龙头企业，将参与由奥瑞金特约赞助的2017 NHL中国赛以及联盟在北美的赛事活动，并在各个层面促进冰球运动在中国发展。奥瑞金周云杰董事长希望将NHL 引入中国的强大意愿最终促成了此次由奥瑞金特约赞助的2017 NHL中国赛。双方的合作是NHL对中国的长期承诺，这也是联盟与中国企业签订的第一份赞助协议。
“作为我们的合作伙伴，奥瑞金在促进冰球在中国各个层面的发展上有着和我们相同的激情、愿景和奉献精神”，NHL执行副主席兼首席营收官基斯·瓦赫特尔说，“我们很荣幸的欢迎奥瑞金董事长周云杰先生和奥瑞金公司加入NHL大家庭，也期望双方的合作能够让尽可能多的中国观众接触这项运动。奥瑞金多样化的全年计划，必将在全球范围内，给中国的球员和粉丝带来积极的影响。”
“奥瑞金包装希望通过与NHL这样国际优质冰球资源的合作，在将北美最专业的冰球理念引入国内使更多冰球青少年受益的同时，为中美两国青少年打造一个冰球文化交流的平台，为中国冰球人才的储备贡献一份力量”，奥瑞金包装董事长周云杰先生说。
除了中国活动外，奥瑞金也将获得NHL 北美赛事及斯坦利杯季后赛至关重要的场馆内围挡等广告展示，中国的观众也将在今年CCTV和腾讯视频对比赛直播中看这些广告。
新的合作合同也是建立在奥瑞金早先对波士顿棕熊、洛杉矶国王和华盛顿首都人合作的基础上。作为合作的一部分，奥瑞金包装已经与上述球队开展促进中国冰球发展的各项活动，包括为庆祝中国新年而举办的场馆内特别主题活动“中华之夜”，以及邀请NHL现役队员、执行主管于休赛期来到中国举办“青少年冰球训令营”。北京冰球协会的青少年冰球运动员也来到了美国NHL俱乐部参加训练并与当地青少年球队同台竞技。
购票、转播等更多关于由奥瑞金特约赞助的2017 NHL中国赛的消息将在稍后公布。